The E! People's Choice Awards
Voting Stages
We created unique social media assets for 43 different categories (516 nominees) within Music, Movies, TV, & Pop Culture.
Award Assets
We created social media graphics & videos for winners, nominees, and presenters. Suggested copy was delivered along with social assets to featured talent.
Live Tweeting
Using real time social listening, we hopped on the hottest trends while live tweeting the red carpet and award show.
Twitter Emoji
We created three different emojis for the #PCAs Twitter hashtag. Just like the format of the award show itself, we had fans vote for their favorite in order to pick a winner.
Instagram Grid
Throughout The E! People’s Choice Awards we considered what would look best from a style perspective and modified content for each social platform. Instagram was of course the most fun to edit and tailor for fans.
Finalist Assets
We were able to highlight all nominees throughout the campaign but through analytics and social listening we were able to really celebrate and maximize reach around more popular nominees.
Memes
We took moments from previous E! Live from the Red Carpets in order to create “red carpet memes.”
Too Close To Call
While voting for every other category closed in mid October, we re-opened voting the day of the show for “The Movie of 2018” to activate and engage fans on Twitter. (This ploy also helped us trend!)